As of this week, the firm has changed its name to Fidelity Investment Managers and will be introducing a new logo over the remainder of this year, a spokesperson told WealthBriefing.

“While the name and identity will change over the coming weeks, Fidelity remains just as focused as ever on delivering strong investment performance and high standards of customer service to the millions of investors who it serves around the world,” the spokesperson added.

In other recent developments, earlier this month Fidelity launched a new fund that is designed to offer investors equity investment as well as a level of protection for future growth and capital, in a response to investors’ fears about uncertain markets.